I’ve realised something simple about my style:
I don’t want a complicated wardrobe.
I don’t want endless choices.
I want a small group of pieces that I can wear every single day, in every season, without thinking twice.
And the more I return to the same things, the shirts, the knits, the colors that ground me the more confident and calm I feel.
A cotton poplin shirt, a soft knit, straight denim, a good coat…
I wear them in spring, summer, autumn, and winter.
Layered, unbuttoned, mixed, repeated.
It’s how my style makes sense.
And honestly?
Repeating outfits isn’t limiting.
It’s freeing.
✦ Shirts All Year Round
A classic shirt is the one piece I never stop wearing.
Winter, summer, it doesn’t matter. A shirt always works.
In winter, it becomes the accent layer that adds structure under knitwear and coats.
In spring, it stands alone.
In summer, it’s light protection.
In autumn, it’s the easiest layering piece.
People often treat shirts like seasonal items.
For me, they’re foundational, they make every outfit feel a little more intentional.
✦ Blue + Brown: My Default Color Combination
The more I explore my own style, the more I see how deeply I return to the same colors.
Light blue and dark brown is the palette I reach for without even trying.
Blue feels soft and calm.
Brown feels warm and grounded.
Together, they create a look that’s timeless, classic, and effortless every single time.
A blue poplin shirt with a brown knit.
Brown trousers with a light blue shirt.
A brown coat layered over a pale blue base.
It’s simple, but it feels like me.
✦ Layering as a Lifestyle
Layering, for me, isn’t a trend, it’s how I get dressed.
A shirt under a knit.
A knit over a shirt.
Cuffs peeking out.
Shirt undone.
Collar tucked or loose.
It’s small, simple details that make outfits feel personal without being complicated.
And layering helps me express myself without needing a huge wardrobe.
One shirt can create ten looks.
One knit becomes a year-round staple.
One palette makes everything mix together.
✦ Repeating Outfits Makes Life Easier
I wear the same pieces all the time.
Not because I lack options but because I choose ease.
Repeating what I love:
✔ reduces decision fatigue
✔ makes my mornings calmer
✔ gives me a sense of consistency
✔ helps me feel like myself
✔ removes pressure to “always change”
The more I repeat, the more confident I feel.
My wardrobe works with my life, not against it.
✦ Don’t Be Afraid to Mix Your Favorites
We often think we need newness to feel stylish but that isn’t true.
Some of the best outfits come from mixing the pieces you already love.
Your favorite shirt.
Your most worn knit.
Your go-to trousers.
Your everyday palette.
These pieces reflect who you are, not what’s trending.
And when you keep your wardrobe small, intentional, and layered with meaning, your creativity comes through more naturally.
You’re not drowning in choices, you’re choosing yourself.
✦ The IRMA Way
IRMA was built from this exact feeling:
the desire for clothes that support your life quietly, beautifully, and consistently.
Shirts that work in every season.
Colors that stay timeless.
Basics that feel elevated without trying.
A wardrobe that simplifies your day instead of complicating it.
If you love layering, repeating, rotating, and dressing with intention…
you’re already living the IRMA way.