The Origin of Our Ethical Fashion Journey
I can’t say exactly when the idea for IRMA was born, but I always knew what I wanted in my collection—not just as a founder, but as a woman. The answer was simple: a button-up shirt.
A well-made button-up allows me to move effortlessly from morning to night, shifting seamlessly between occasions without the need for an outfit change. While a t-shirt can provide comfort, a button-up elevates your style instantly—refined yet relaxed, structured yet versatile. It’s the easiest way to look put together without overcomplicating things.
But for me, it couldn’t just be any button-up shirt. It had to reflect my values—designed thoughtfully, produced responsibly, and made to last. That’s why I focused on a sustainable production process, ensuring that every aspect of our first collection aligns with IRMA’s core mission of minimal impact and timeless design.
Sustainability at the Core of Our Button-Up Shirts
The journey of our button-up shirts starts with upcycled luxury fabrics, sourced from Nona Source in Paris—a platform that redistributes high-end materials, giving them new life instead of letting them go to waste. These fabrics are transformed by a specialized Polish manufacturer with years of expertise in shirt-making craftsmanship.
Small-Batch Production & Slow Fashion Principles
To stay true to our commitment, we produce only in small, limited batches, avoiding overproduction and unnecessary waste. In an industry where mass production leads to surplus stock that ends up discarded, we take the opposite approach—crafting just a few shirts at a time, ensuring that every piece finds a purpose.
Beyond Just Sustainable Clothing
Sustainability isn’t just about what you wear—it’s a way of life. From the clothes in your wardrobe to the items in your kitchen and home, every choice can be intentional. That’s why at IRMA, sustainability extends beyond fabrics: our packaging is plastic-free and reusable, and our production partners share our commitment to ethical labor practices.
A Forever Piece in Ethical & Sustainable Fashion
A button-up shirt is a wardrobe essential, one that transcends seasons and trends. It’s not just an item of clothing—it’s an investment in style, longevity, and sustainability. The best part? It never goes out of fashion.
For me, launching IRMA with a timeless, responsibly made button-up was the most natural choice. It embodies everything I believe in: effortless elegance, quality over quantity, and a sustainable future for fashion.
Style Tips: How to Elevate Your Button-Up Shirt
One of the greatest benefits of owning a button-up shirt is its versatility. Whether it’s for a workday, a casual outing, or even a social event, there are countless ways to wear—and reinvent—this timeless piece. Below, we answer two of the most frequently asked questions about making the most of your button-down.
How to Wear a Button-Up Shirt Open
Wearing a button-up shirt open is the easiest way to elevate your look and achieve an effortless, off-duty style. Adding another layer to your outfit instantly makes it more interesting, drawing attention while keeping the look sophisticated. Whether thrown over a t-shirt, a sleek tank, or even another shirt, layering creates depth and dimension, helping you stand out effortlessly.
Layering your clothes—or even wearing two shirts at once—says something about your personal style. It reflects individuality and confidence, allowing you to express yourself in a way that feels natural yet intentional. Whether you go for a structured, polished outfit or a relaxed, undone vibe, an open button-up shirt adds that extra touch of character to any look.
What to Wear with a Black Button-Up Shirt
A black button-up shirt is one of the most versatile pieces in any wardrobe. It can take you effortlessly from day to night, adapting to any occasion with just a few styling tweaks.
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For a casual daytime look, pair it with tailored trousers, jeans, or relaxed linen pants. Keep it unbuttoned over a tank top for a laid-back feel, or tuck it in for a more polished approach.
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For a night out, add some statement jewelry—bold earrings, layered necklaces, or an eye-catching belt—to instantly elevate the outfit.
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For a sleek, monochrome aesthetic, pair your black button-up with matching black wide-leg trousers or a midi skirt for an effortlessly chic, minimalist look.
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Layering adds depth—wear it open over a dress, under a blazer, or even as a lightweight jacket for transitional weather.
This shirt is all about versatility. Whether you’re going for a dramatic, bold statement or a simple, effortless style, a black button-up can be adjusted to reflect your mood and personality.