Meet The Founder
IRMA started with one question. Why is it so hard to find a great shirt?
Not a trend. Not a statement. Just a shirt that fits well, feels right, and works every time you reach for it.
I spent years buying clothes that looked good on the hanger and disappointed in real life. Too thin. Too stiff. Made somewhere no one talks about.
So I went looking for something better. I found it in Nona Source, Paris - deadstock fabric from the ateliers of Louis Vuitton. I had it made into shirts. Slowly. In Europe. By people I know by name.
IRMA exists because I wanted one shirt I never had to think about. Then I wanted every woman who feels the same way to have one too.
You don’t need more clothes. You need the right ones.
Yvonne
IRMA Lifestyle
Slow down. Choose well. Wear it again.
That’s the IRMA lifestyle.
About Our Shirts
Every season the great fashion houses have fabric left over - unused, unworn, destined for nothing. Ours comes from the Maisons of Louis Vuitton. We give it a second life.
Details That Matter
- Buttons crafted from fruit and vegetable waste, bio-based, beautiful, considered
- Fabric sourced from the unused rolls of Lous Vuitton Maisons, given a second life
- Packaging made from wood fibers - reusable, not disposable
