Blog – Irma

Don’t Be Afraid to Play with Color

I used to play it safe, always reaching for black. But over time, I realized the joy was in the play: mixing tones, layering color, and taking inspiration from nature. Here’s how I learned to bring...

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I miss my jumpsuit

I don’t remember exactly how old I was, but I was probably less than 10. It was a school party, but since it was a sports-oriented school, the party took place at an ice rink. I was extremely lucky...

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Minimalism & Vintage: Opposites or Two Sides of the Same Coin?

I started building my fashion brand, IRMA, out of a love for a mindful approach to fashion. I don’t remember exactly when sustainability became important in my life, but I know it helped me grow an...

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Why Our Sustainable Button-Up Shirts Led the IRMA Collection

Discover how IRMA combines “slow fashion,” ethical production, and timeless design in its sustainable button-up shirts made from upcycled luxury fabrics.

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